The Wagemark Foundation

Wagemark is about establishing a new moral standard for companies and organizations that want to see a better world and are prepared to put their money where their mouth is.

— Richard Wilkinson, co-author of The Spirit Level: Why more equal societies almost always do better and co-founder, The Equality Trust

The Wagemark Foundation administers the Wagemark Standard and Global Registry, and funds original research and events aimed at widening the conversation on responsible wage practices. Its work is a response to growing global concern about rising income inequality and proposes an innovative and voluntary firm-level certification system that wage-responsible organizations use to demonstrate their commitment to competitive and sustainable business.


The mission of the Wagemark Foundation is to advance the Wagemark Standard as a leading international wage certification system and encourage greater wage responsibility and transparency within and across organizations. The Foundation believes in competitive, sustainable and responsible commerce and public administration. This belief is reinforced by our three tenets:

  1. Wagemark-certified organizations compete and win in free and innovative marketplaces.
  2. Wagemark-certified organizations are durable organizations that create value for their shareholders and the wider public.
  3. Wagemark-certified organizations adopt wage structures that create more successful workplaces and communities.

The Wagemark Foundation is governed by an independent Board of Directors. It operates internationally and is based in Toronto, Canada.

Get Involved!

The Wagemark Foundation is always looking for local champions who can help spread the Wagemark Standard in their area. If you’re interested in becoming a local champion or have a suggestion for Wagemark, please email

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Wagemark Foundation Staff

Peter MacLeod, Founding Director

Peter MacLeod is the founding director of the Wagemark Foundation, and principal of MASS LBP, a Toronto-based consultancy which works with forward thinking governments and corporations.

A graduate of the University of Toronto and Queen’s University, he writes and speaks frequently about the citizen’s experience of the state, the importance of public imagination and the future of responsible government. He is an Action Canada fellow and a director of Toronto’s Wellesley Institute for Urban Health. He is represented by the National Speaker’s Bureau.

Advisory Board

Richard Wilkinson, United Kingdom

Richard has played a formative role in international research on the social determinants of health and on the societal effects of income inequality. He studied economic history at LSE before training in epidemiology. He is Professor Emeritus of Social Epidemiology at the University of Nottingham Medical School, Honorary Professor at UCL and a Visiting Professor at the University of York. Richard co-wrote The Spirit Level with Kate Pickett and is a co-founder of The Equality Trust.

David Beers, Canada

David Beers is the founder of Canadian online publication, the Tyee, and a faculty member in the Graduate School of Journalism at the University of British Columbia. Over the past two decades, Beers’ work has won numerous awards and been published in magazines including the Los Angeles Times Magazine, Mother Jones and Harper’s.

Robin Murray, United Kingdom

Robin Murray is an industrial economist. His recent work has focused on new waste and energy systems and on projects in the social economy. In the mid 1980s he cofounded and later chaired Twin Trading, the fair trade company and was closely involved in the producer co-owned companies it has spun off. Formerly a Fellow of the Institute of Development Studies at the University of Sussex, he is now a Senior Visiting Fellow at the Civil Society and Human Security Research Unit, London School of Economics. He is also a Fellow of the Young Foundation, where he has recently completed work on methods of social and environmental innovation, and an Associate of Co-operatives UK, the umbrella body for 5,000 British co-operatives, for whom he has prepared a strategy for the expansion of co-operatives over the coming decade.

Maureen Fair, Canada

Maureen Fair is Executive Director of St. Christopher House, a multi-service neighbourhood centre working with diverse people of all ages in west Toronto. Her professional experience includes community development, public policy development and advocacy strategies on issues such as income security, income inequality and neighbourhood change. Maureen’s previous work experience includes neighbourhood planning for the City of Toronto and frontline support for assaulted women in a Rexdale shelter. She has a B.A. from Princeton University and a Master of Science in Planning from University of Toronto.

Deborah Hargreaves, United Kingdom

Deborah Hargreaves is Executive Director of the High Pay Centre and was the Chair of Britain’s independent High Pay Commission. She is the former business editor of the Guardian, a post she held from 2006 to 2010. She has written extensively about executive remuneration and other business issues both in print and online. She previously worked at the Financial Times where she was news editor and before that, financial editor. She held a variety of posts over 19 years at the FT including personal finance editor and as a foreign correspondent in Brussels and Chicago.

Uffe Elbaek, Denmark

From 1991 to 2006, Uffe Elbæk was principal of the KaosPilots in Denmark and he is also a regular contributor to a range of leading Danish and International newspapers and magazines. In November 2001 and again in 2005 Uffe was elected to Aarhus City Council (Denmark’s second city) for the Danish Social-Liberal Party. He then served as the CEO of World Outgames 2009 and was elected to the Danish Parliament in 2011.

Alex Ashton, United States

Alex Ashton is a Principal at ZipFly Design, a graphic design and photography agency located in Berkeley, California. Since beginning his career, Alex has worked with companies and organizations to create remarkable brand experiences. His expertise includes brand positioning, strategy, graphic design, and commercial photography. Alex earned a BA in Political Economy and an MBA from the Haas School of Business at the University of California Berkeley.

Wagemark proudly acknowledges the generous support of the Metcalf and Atkinson Foundations, as well as technical assistance from PwC Canada and McCarthy-Têtrault.

The Metcalf Foundation

The goal of the George Cedric Metcalf Charitable Foundation is to enhance the effectiveness of people and organizations working together to help Canadians imagine and build a just, healthy, and creative society.

The Atkinson Foundation

Our mission is to promote social and economic justice in the tradition of our founder, Joseph E. Atkinson. As publisher of the Toronto Star from 1899 to 1948, Atkinson used his newspaper to champion a host of progressive causes. In particular, he was concerned about injustice, be it social, economic, political, legal or racial. Fundamental to his philosophy was the belief that the state has the right, and duty, to act when private initiative fails.

Wagemark, the Wagemark Wordmark and Ratiomarks, as well as the Wagemark Standard and certification system are trademarks of the Wagemark Foundation, 2013.